Viral Digital Signage at AT&T Stadium

While the Cowboys-Giants game drew crowds, interactive digital signage became the real MVP—letting fans snap photos with virtual players via touchscreen kiosks. This tech showcases how engaging digital displays are transforming fan experiences in stadiums.

This past Sunday, the Dallas Cowboys opened up both their season and stadium to approximately 100,000 people at AT&T stadium. While most people are talking about the result of the game between the Cowboys and the Giants, a large group of people online are talking about a new interactive piece of digital signage.

Acting as a photo booth, fans are able to select which Dallas Cowboys players they would like to take a picture with. After the selection is made, the players then appear on screen and a photo is taken that fans can receive via email.

Interactive signage like this certainly grabs the attention of anyone who may pass it and it’s easy touch screen directions make it simple for everyone who may want to use it. The future of digital signage certainly is exciting and it’s great to see the public catching on.

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