What’s all this about Planes and Lights?

We have gotten a lot of questions about our new images and tag line “We Keep Planes in the Air and Lights on in Times Square”.  I thought that an explanation of that would be a good way to kick off our new blog and social media program.

Our overall mission at Dataprobe is to help our customers and partners build the most reliable networks possible.  Our products encompass several different ways to accomplish this and we wanted a way to illustrate the diverse ways we achieve improved reliability.   When we started looking at how to present that in a clear and concise way, we reviewed our proudest accomplishments of the last few years.

One of the high water marks for Dataprobe was our work with the FAA in the build-out of the FAA Telecommunications Infrastructure (FTI) program.  Every word spoken between air traffic controllers and pilots in the US is switched between redundant voice circuits from the ground station and the radio tower.  We monitor the circuits and select the best quality circuit for clear communications for these critical messages.  Hence:  “We keep planes in the air”

Our recent success in the Digital Signage and DOOH space has brought us into several large projects in high visibility applications.  Sports venues, amusement parks, and of course, Times Square.  Almost all the LED signage in that iconic landmark of outdoor marketing are protected with our remote power control systems.  Hence: “We keep lights on in Times Square”.

We made an amusing video to introduce our new theme to our Dataprobe Team.  Enjoy.


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